This image was supposed to be the header for another gentle Pro-surfer piss-take like this one here - but an accompanying witty one liner just wasn’t forthcoming tonight (feel free to suggest one). I was at first distracted, then simply baffled by the model’s pose. It just doesn’t work on so many levels.

The picture is one of several spawned by the marketing monkeys at the Hollister company, a brand bastard offspring of Abercrombie & Fitch. Selling clothes to “Dudes” and “Betty’s” (since 2000 - there’s pedigree for you) - let’s credit them with chutzpah, if not taste, for such a blatant jump aboard the surf bus.

I understand they’re thinking of opening up some stores in the UK. May I suggest some prime retail locations just next to Fat Willy’s Surf Shack in Newquay?

By the way, don’t confuse Hollister with Hollister Incorporated, the leading manufacturer of ostomy bags. You wouldn’t want to confuse a bag for shite with a T-shirt now, would you?

More rants like this at www.s-e-x-wax.com - where Life’s (almost always) A Beach…

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Posted by Beach Bum I must go down to the seas again, for the call of the running tide Is a wild call and a clear call that may not be denied; And all I ask is a windy day with the white clouds flying, And the flung spray and the blown spume, and the sea-gulls crying. http://www.s-e-x-wax.com

Categories: Fashion, Lifestyle, Surf