Just got all the info about the newest ad campaign from the INSIGHT folks and as promised in my earlier post, here’s a taste:

“With the help of his brother George, ::Insight’s marketing creative director Steve Gorrow packed up and shipped out to Bali to “make a ghetto submarine and take it on a magical surfing safari”. Together the two brothers embarked on and conquered the massive feat of building on land and beneath the sea. No easy task - water and sand are a bitch to deal with, they always complain, storm off into the horizon muttering something about “this wasn’t in my contract”. But Steve’s savvy, and pulled in the help of Aquaman; a bonafide ‘wave whisperer’, a man with gills who spent his days hanging on the ocean floor helping put Steve’s vision into place (and loosing a fin or two in the process). The results are a wave of wondrous new images (thanks to Dustin Humphrey) of what the ::Insight surfers uncovered when the graffiti trashed submarine launched - ocean dinner parties, terror spikes, alientoon eggs, Malia Jones in a bikini traveling on a giant lobster and a crazy bunny in an underwater cinema.

Welcome to ::Insight’s newest surf campaign”

If you want a full visual experience, check out the video on making Good Morning Pluto

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Posted by vipe_desai I’ve been around the block. After all I am 40. I’m stoked to see young minds living the dream. Life has been good to me so far and so has this industry that we all share a love/hate relationship. Lessons from the old guy: Do you what you love. Do it well. Do it for the right reason. Make meaning. Make change. Do something good. Always! I will only post those items which I believe to embrace what I have just said. Enjoy and discover. Vipe http://www.propagandahq.net

Categories: Surfing