When advertisements become works of art you know the message has deeper meaning. Very few brands take into consideration what they put on paper says something about the brand and what you can expect from its products. Today, brands have to work extra hard to connect with consumers. I’ve been following the INSIGHT crew for a while and have to say that their campaign stands out and is refreshing to run across as I flip thru a surf mag. The images below are from last years campaign and I just got a glimpse of the new campaign which I will post as soon as I get some of the images.

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Posted by vipe_desai I’ve been around the block. After all I am 40. I’m stoked to see young minds living the dream. Life has been good to me so far and so has this industry that we all share a love/hate relationship. Lessons from the old guy: Do you what you love. Do it well. Do it for the right reason. Make meaning. Make change. Do something good. Always! I will only post those items which I believe to embrace what I have just said. Enjoy and discover. Vipe http://www.propagandahq.net

Categories: Surfing